Thank you for your interest in writing for you. We’re always looking for new writers to work with, and we want to make the pitch process as clear and simple as possible. Before introducing us, please take a few minutes to read the recommendations and guidelines below.
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We look forward to hearing from you (and hopefully working with you)!
ABOUT YOURSELF
SELF is a service-driven health and wellness brand. Our goal is to help people take good care of themselves, their loved ones and their communities. We pride ourselves on publishing trusted content that exemplifies the brand’s core values of inclusivity, accuracy, autonomy and empathy.
To learn more about our brand, including our leadership team, editorial standards and practices, social channels and newsletters, visit “ÖNMARA” page here.
What to throw
Because SELF is a health and wellness brand, we’re looking for stories that explore personal, community or public health, ideally with a service element. When you present a story, you need to be able to answer the question: How is this useful to the reader?
Before pitching us, please search our website and social channels to understand our brand tone and philosophy (and to make sure you’re not pitching something we’ve just discussed). Our main verticals and areas of focus are: health (news, trends, health conditions, mental well-being, sexual and reproductive health, sleep); fitness (training trends, tips and explanations, equipment and women’s sports); food (nutrition trends and tips); love (all kinds of sex and relationships, including platonic, family and romantic relationships); and life (motherhood, money, career and culture).
Here are some of the stories we’re looking for freelancers right now:
Reported service
We focus almost exclusively on service journalism—stories that give people the information they need to take action. We generally look for reported pieces that are based on research and expert insights. Think of how-tos, tips, advice and explanations that people can take action on. It is not enough for a story to simply explain why something is the way it is; it should also help people understand what they can do with this information and how they can apply it in their own lives in a practical sense. A good service story should tell the reader: Do this, and here’s why.
